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Conventional wisdom on CRM requirements doesn't wo


The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably haven’t used CRM technology before, are expected to articulate a complete vision of what...

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Performance Culture vs Software


The main telltale is whether the CEO agrees to meet the software or performance training/consulting providers. In most cases, we've found the the organisation will go with the software solution when the CEO is not directly involved. If the CEO gets...

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